ScoutAtlas
For Club CEOs & Owners

Transfer ROI, finally measurable.

Football is the last billion-dollar industry where capital decisions are made on instinct and explained in adjectives. Scout Atlas gives the CEO chair a defensible numbers spine — without taking judgment out of the room.

The reality

What this role looks like today.

Every pain below comes from a conversation with a working operator. None of it is invented.

Pain · 01

Defending transfer spend to the board.

You’ve approved an €18M signing. The board asks why him, why now, why that fee. You repeat what your director told you. The board nods politely and writes off the conversation.

Pain · 02

No audit trail when things go wrong.

A signing fails. The post-mortem is a battle of memories. Was the medical risk flagged? Did anyone ask about the contract clause? The truth is buried in WhatsApp.

Pain · 03

No insight into platform usage.

You pay a five-figure subscription to a tool whose usage you cannot see. Is your scouting team actually using it? Are the reports flowing? Nobody can tell you.

Pain · 04

Player trading as an asset class — without the data.

Owners increasingly view squads as portfolios. The data infrastructure to manage that portfolio — the way a CFO would manage equities — does not exist in football.

With Scout Atlas

What changes — concretely.

Win 01

Decisions ship with evidence.

Every signing carries Match scores, Vision reports, Shield risk, and a Deal Room audit log. The board sees the work, not just the verdict.

Win 02

A unified platform usage view.

CEO dashboard shows engine utilization by department, decisions per window, and the average time from brief to signature. The tool you pay for becomes visible.

Win 03

Squad value forecasting.

Track each player’s projected market value over time, layered with contract risk and Shield availability — your portfolio, on one page.

Win 04

Compliance, baked in.

FFAR squad-cost ratios, work-permit eligibility, FIFA TMS handoff — Compliance runs on every deal and surfaces issues before they reach the regulator.

Win 05

Network as strategic moat.

The CEO Network — a private channel of pilot CEOs and owners — is where peer benchmarking and bilateral deals start. Invitation only.

Win 06

A roadmap you can shape.

Founding-member CEOs sit on the product advisory board. The features you need land first.

A week in the role

Where Scout Atlas plugs in.

  1. 01

    Window planning

    CEO sets capital allocation. The system surfaces the top-3 needs from sporting and the historic ROI on similar spends.

  2. 02

    Mid-window

    Weekly digest: open Deal Rooms, average time-to-decision, Shield flags requiring CEO awareness.

  3. 03

    Window close

    Auto-generated post-window report — what was bought, what was passed on, the audit trail.

  4. 04

    Quarterly

    Board pack with portfolio analytics, comparable peer spend, and a one-page risk register.

Voice from the field

I went from approving signings on the strength of a meeting to approving them on the strength of a record. The post-mortems became productive instead of political.

صوت مركّب · رؤساء أندية استشرناهم خلال تصميم البرنامج التجريبي

تركيب توضيحي. الصياغة مستقاة من محادثات مع ممارسين خلال تصميم البرنامج التجريبي — وليست اقتباسًا مباشرًا من شخص واحد.

Run your next window with a numbers spine.

A founder-led 30-minute walkthrough, on your schedule. We tour a live CEO dashboard, run one of your historic transfers through Match retrospectively, and leave you a written brief of where the platform fits.